We recently joined an incredible session hosted by Avery Dennison on Brand Protection & Security — a powerful conversation on how to truly make counterfeiting and product tampering a thing of the past.
The industry doesn’t need more anti-counterfeit theories. It needs a solution that’s real, scalable, and impossible to fake.
TAGBASE is that solution.
🔐 “QR codes are not a solution.” – Heidi Vaughan
We couldn’t agree more. QR codes and static NFCs are easily cloned. That’s why TAGBASE uses a 2-step, dynamic NFC-based verification process with cryptographic protection — no apps, no friction, just a tap with your smartphone browser.
🧠 “Counterfeiters always find a way.” – Agustin Santiago Stamparin
That’s been true — until now. Even if a product’s packaging is copied, TAGBASE blocks fraud with chip-level challenge-response verification. It’s not just about scanning. It’s about proving.
🎯 Key markets at risk: – Fabiana Wu highlighted:
- Beauty (perfumes & cosmetics)
- Toys (especially for children)
- Pharma
🥃 Liquor is also highly counterfeited. We’re securing that too — working directly with premium beverage producers.
📱 “Brands want solutions that are easy for them and their customers.” – Manoj Kopparam Manjunath
That’s the core of TAGBASE. Zero-app experience for consumers. Plug-and-play API or pre-configured tags for brands. Verification that just works.
🚀 “The AD Stretch Accelerator is about real collaboration.” – Andrea Fagundez, MBA
We’re inspired by how this cohort brings together startups solving actual problems — and Avery Dennison’s openness to driving scalable impact.
✅ “We’re looking for scalable, ready-to-deploy solutions with product-market fit.” – Malak Marzouk
TAGBASE is already beyond MVP, already piloting, and built exactly for these critical markets.
What TAGBASE Delivers Today:
- ✅ 2-step verification process
- ✅ No apps — just a tap with any smartphone
- ✅ Blockchain-ready (Cardano)
- ✅ Protection of primary markets
- ✅ Pilots live in medical devices
- ✅ Freemium model for mass adoption
In Progress:
- 🔄 Blockchain-ready (Ethereum & Solana)
- 🔄 EU Digital Product Passport compliance
- 🔄 Protection of secondary markets
TAGBASE is building the infrastructure for digital identities of physical products. We’re ready to scale. Ready to integrate. Ready to protect.
What sets TAGBASE apart is how seamlessly it integrates into the real world — and how much value it creates on both sides of the experience. For end customers, it’s more than just checking if a product is genuine. With a simple tap, they unlock access to rich product information: images, videos, usage guides, brand stories, and more — turning authentication into a better customer experience.
There’s no app required, just the smartphone browser they already use. For brands, TAGBASE is plug-and-play: verifications can happen on our platform or be embedded directly into your own site.
We’re developing Shopify and WordPress plugins, as well as SDKs for custom environments, making deployment fast and flexible. We’re also building a browser extension for secondary marketplaces, so buyers can verify that sellers actually have access to the product — and if a blockchain token is minted, ownership can be cryptographically proven.
Behind the scenes, brands gain access to valuable data: when, where, and how often products are scanned. This data can power marketing campaigns, ERP integration, anti-diversion detection, and product analytics.
We’re fully preparing for EU Digital Product Passport compliance and offer optional blockchain integration (Cardano live, Ethereum and Solana in progress). And at the core, every product is secured using NXP Semiconductors NTAG 424 DNA, one of the most advanced NFC chips on the market. It’s security, transparency, and engagement — all in one.
To Avery Dennison, Avery Dennison Label and Packaging Materials and the AD Stretch team — you’re asking the right questions and attracting the right people. TAGBASE is ready to collaborate and scale.
🙌 Big thanks to Upma Arora for helping lead such a well-orchestrated, high-signal session.
Let’s end counterfeiting — for good.
#BrandProtection #AntiCounterfeit #ConnectedPackaging #DigitalAuthentication #Tagbase #AveryDennison #NFC #Innovation #DPP #ADStretch #SmartPackaging
🔗 tagbase.io 📰 tagbase.io/blog
👥 Special thanks to: Upma Arora, Heidi Vaughan, Agustin Santiago Stamparin, Fabiana Wu, Manoj Kopparam Manjunath, Andrea Fagundez, MBA, Malak Marzouk, Fernanda Castro