Blog

Follow along with us as we share our experiences in the industry.

Data Is King: Why TAGBASE Is a Data-Collecting Beast and What That Means for Brands

We recently had the pleasure of attending a powerful workshop with startup advisor and investor Shomit Ghose. One standout moment was when Shomit spoke about the data-driven business model: “Create a data stream — then make money by understanding that … Read More

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TAGBASE Advances in Avery Dennison (AD) Stretch Cohort 4 — A Strategic Step Forward in Global Innovation

We’re proud to announce that TAGBASE has advanced to the second round of AD Stretch Cohort 4, Avery Dennison’s global startup accelerator designed to foster groundbreaking innovation across labeling, packaging, and digital identification. This milestone is more than a vote … Read More

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Introducing the Easiest Way to Bring Product Authenticity Verification to Your Website

At TAGBASE, we’ve redefined how brands fight counterfeiting: no apps, no friction, just a tap and a browser. And today, we’re making it even easier to integrate our secure verification flow directly into your own website. Introducing the External Verification … Read More

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The F-Word Every Startup Has to Embrace

At TAGBASE, we’ve built a powerful product authenticity solution that works across industries — cosmetics, beverages, fashion, art, medical devices, and beyond. It’s frictionless, secure, and already in the hands of customers. But now it’s time to scale. Recently we … Read More

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How TAGBASE Is Solving the Brand Protection Challenge Avery Dennison Just Laid Out

We recently joined an incredible session hosted by Avery Dennison on Brand Protection & Security — a powerful conversation on how to truly make counterfeiting and product tampering a thing of the past. The industry doesn’t need more anti-counterfeit theories. … Read More

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Building Bridges, Not Barriers: TAGBASE Is Developing a WordPress Plugin to Make Product Verification Effortless for Brands

At TAGBASE, our mission has always been clear: deliver product authenticity that’s both secure and seamless — without needing a dedicated app. As we evolve our platform, we’re focused on more than just verifying physical goods. We’re reimagining how and … Read More

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The Hidden Dangers of Counterfeit Spare Parts — And How TAGBASE Solves It

When we think of counterfeit products, luxury handbags or fake watches may come to mind. But the dark reality is that one of the most dangerous and overlooked counterfeit markets lies under the hood: automotive spare parts. A recent case … Read More

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#GameChanger – No App Needed! But Seamless Integration If You Have One

We live in a world where there’s an app for everything – and that’s not always a good thing. From loyalty programs to smart home controls, fitness tracking, and even grocery shopping, almost every company asks users to download and … Read More

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TAGBASE @ Startup World Cup Pre-Final in Vienna!

No April Fools’ joke – on April 1st, 2025, TAGBASE had the incredible opportunity to take the stage at the Startup World Cup Pre-Final in Vienna (https://www.startupworldcup-austria.com/). Our CEO & Co-Founder, Manuel Mertl, delivered a powerful pitch showcasing our vision … Read More

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Counterfeit Child Car Seats Are Flooding the Market — Here’s How TAGBASE Can Help

At TAGBASE, we’ve always believed that product authenticity isn’t just about brand protection — it’s about protecting people. That’s never been clearer than in the latest wave of counterfeit child car seats being sold. According to ABC News, counterfeit car … Read More

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